Funny Shirts is an eCommerce platform offering customers unique designs featuring their favorite trends, funny pop culture references, and fantasy football teams. As the lead graphic designer for FSO I handled trend research, graphic apparel design, social media marketing content development, homepage gallery images, and emails creatives.
Maintaining website content requires year long rotation of hero, banner, and gallery images illuminating buyers to the available trending and humorous custom apparel options.
Responsible for the uniform branding blueprint across all social media and marketing print materials, I developed content that drew buyers looking to tweak humorous trends and sports themes for a customized look.
Manipulated minimalist messages to manage male market.
Sports, politics, television shows, best sellers, and memes provided fodder for the graphic asset development for this site cultivating customers looking to incorporate the latest pop culture trends in their wardrobe.